Circularity

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Promoting the circular economy, which deals with any process or business model save resources used to produce goods and services. The goal of circularity is to achieve zero waste in a product’s life cycle i.e. whatever you put in, you get out, you put back in, etc. In the case of evian these resources primarily include plastic, fossil fuels, and water. The circularity campaign will be attached to partnerships to help businesses reinvent their business models. rethink their supply chains and adopt sustainable practices while also focusing on consumer

Circularity, for us, is that bottles will become bottles again.
— PATRICIA OLIVA VP MARKETING, EVIAN

Source: Vice Impact link - Video Image: Mandy Barker link

SustainabilityNiccolo Gorfer